Make the Right Impression and Stand Out from the Competition
AMY ROSS, MANAGER — BRAND AND PRODUCT MARKETING
While it may surprise you, the tangible piece stands out in today’s omnichannel world, as John Hall noted in his post about 2019 marketing trends. Print captures the attention of prospects and builds brand loyalty among customers even when it seems everyone else is relying solely on digital communications. In fact, print is at the heart of sales, marketing, operations, finance and production across every industry. Whether it plays a leading or supporting role, you simply can’t get the job done without it.
Dare to be different in the face of communication technologies that continue to become more impersonal. The trend in corporate identity materials is for tactile print finishes that beg to be touched. This is what makes a lasting memory. Foil stamping, engraving, embossing, thermography and raised spot gloss are just a few examples of these techniques. Add dimension to your branded materials to connect with your audience on a physical level.
High-end paper stocks, like soft touch, woodgrain and stipple, can also add an extra dimension to your branded materials as well as another tactile component. Textured or deluxe weight paper invites the recipient to pause for a closer look, influences how the finished product feels in the hand and adds depth to your design. It can also sway perception of you and your brand.
New enhanced print capabilities offered by Curtis 1000 allow you to create one-of-a-kind designs that truly make your corporate identity and marketing materials stand out from the competition. Achieve variable print in foil, personalization without dies, custom layering techniques, added security features and much more.
Here are some graphic trends you might want to consider for your next marketing campaign or when updating your branded materials:
- Precious metals: Add a metallic effect with gold, silver and iridescent accents. When used in packaging, these elements convey a sense of luxury and exclusivity.
- Tactile textures: From embossing and foil-on-foil to soft touch paper and high-gloss finishes, the opportunities to incorporate textures are numerous and varied.
- A cut above: Get creative and consider how you might fold, cut or create multiple dimensions with your printed piece. Create a physical and memorable experience.
- Big, bold colors: The trend is to use intense, vibrant colors (think fluorescents) to stand out and make an impression. Color consistency is challenging but important.