Marketing promotions help you win the hearts and minds of prospects and customers all year long. From events that focus on awareness for conditions like heart health and breast cancer to trade shows and holiday campaigns, you can increase brand exposure and extend the reach of your message, helping your business stand out from a marketplace crowded with competitors.

Timing is an important consideration, but not just for your business and your industry. You should also take into account a holiday and observances calendar too. It doesn’t matter if your audience is consumer or business. Everyone is exposed to advertising and news reports about general events and occurrences like the Super Bowl, Valentine’s Day and Employee Appreciation Day. Why not ride on the coattails and momentum of those efforts?

Tap into these three promotional product trends

1. Here’s a trend with staying power: environmentally friendly marketing. And the ultimate sustainable promotional product material is bamboo. Bamboo is naturally antibacterial allowing brand logos to be placed on products that will be used frequently. Companies that select bamboo products for their marketing messages visibly support the go-green movement. The wide assortment of bamboo products available offers a variety of price points and functions.
2. Trending now in promotional products apparel are pieces that prospects, customers and employees enjoy wearing anytime. “Weekend essentials” apparel is valuable to any company placing a brand on clothing. A soft, wear anytime, anywhere look promises great brand awareness potential as your brand ventures out beyond the office and home. Curtis 1000 can help source the perfect garment for your next apparel or gift program.
3. Evolving from chevrons and zigzags, the geometric patterns use intricate designs to capture the eye and imagination. Bold and inviting, the geometrical trend combines an array of shapes to make impactful designs that bring life to any promotional product and support your brand with style. This trend is versatile and can incorporate your corporate colors as well as a timeless design.

Quality matters when it comes to promotional products. Don’t just purchase the lowest-priced item available. If the product falls apart easily, is poorly constructed or doesn’t work, all of those characteristics could be associated with your brand and company … an epic fail for sure.