Case Study

A New Signage Strategy for
Coffee Giant’s Flagship Stores

Precise Execution Builds a Premium Brand


A large coffee shop chain with thousands of locations around the world wanted to implement a new signage and merchandising solution. A select group of flagship stores were designed to provide “a multi-sensory coffeehouse experience” and showcase the company’s latest retailing concepts. A precise, high-impact treatment was needed for the dramatic white-on-black brand imagery developed for these premium locations.


Based on the success of previous collaborations, the client again turned to Curtis 1000 to partner on a signage solution for the growing number of premium locations. Curtis worked with the client’s design concepts and substrate selections to provide comprehensive testing, proofing and prototyping services for the special signage. We were able to deliver repeatable, high-quality imagery worthy of the exclusive brand across a variety of substrates and formats.


The client achieved the quality and consistency they were seeking for the signage in their flagship stores. Curtis 1000 and the client have since implemented a recurring signage program capable of supporting frequent change-outs and continuous growth while maintaining absolute control of the premium brand.