Situation

A pizzeria chain has steadily expanded its national footprint to include about 160 locations from Ohio and North Carolina to Alabama. However, fulfillment and inventory of the organization’s marketing materials lacked sophistication: Local suppliers sent items to corporate headquarters, where a receptionist packaged and shipped items to individual stores. Recognizing that it had outgrown this “mom-and-pop” process, the organization turned to Curtis 1000 for help.

Solution

Building on our 25-year relationship with the client, Curtis 1000 worked with them to create kits for point-of-purchase (POP) marketing. Each kit contains items such as freestanding inserts, menus, posters, banners, table tents and training materials. We also work with individual locations to create custom, on-brand materials. A Curtis 1000 employee acts as the program’s sole point of contact, handling any questions or issues from both the client’s corporate staff and franchisees.

Outcomes

Through the program, Curtis 1000 acts as a liaison to ensure that franchise owners use marketing materials that align with the client’s corporate messaging and brand. We have also been able to take on some administrative responsibilities, freeing up our client’s internal resources. With one point of contact, the pizza chain’s corporate personnel and franchisees know they have a familiar, knowledgeable person available to answer questions and keep the program running smoothly.