Four Key Requirements
for a Managed Services Provider

Find Solutions for Inefficient Processes and Spiraling Costs
David Daffner, Vice President — Managed Services

Many companies struggle to gain control over supply chain management, leading to inefficient processes and spiraling costs. Typically, these companies aren’t able to fully leverage technology across their organization for maximum benefit. Finding the right Managed Services Provider (MSP) can help not only diagnose the problem but also implement a solution that generates significant, predictable outcomes. Gear your search for the right MSP around the following criteria:

  1. Single-source access. Look for a provider who can offer a vast solution set and a broad network of resources. You want convenient access to the right mix of people, processes and technology — one that delivers optimal efficiencies. Their account services team should become an extension of your organization.
  2. Seasoned manufacturer. Seek a partner that has control over quality, pricing and distribution. The company should be able to choose a location that meets your specific program needs, taking into consideration product scope, geography, capacity, deadline, etc. They work for you, after all, not the other way around.
  3. Marketing and industry expertise. Print and digital execution is only one part of the communications supply chain. Your MSP should have expertise in marketing, data and analytics and branding, as well as know-how about your industry. They should help you improve customer experience, drive efficiencies and grow revenue.
  4. Proven process. When considering MSPs, ask to see a documented process that assesses your current situation, identifying gaps and opportunities. It should include a formal recommendation tailored to your company, outlining a managed services go-forward strategy.

Following these requirements will lead you to a strong partner that can significantly reduce the noise and distraction you face when getting products and communications to the marketplace.

For every $1 spent on the product itself, another $6 is spent on ancillary services. — CAP Ventures

This content also appears on