Case Study

Beauty Company Seeks Innovative
Media Kit for Product Launch

Beauty Company Seeks Innovative Media Kit for Product Launch


Sigma Beauty, a highly innovative beauty company known for challenging the status quo in its products and packaging, needed help with an upcoming product launch. They wanted a one-of-a-kind media kit and package design to use when distributing a new release — the SigMagic® Brushampoo™ — to the influencers throughout Sigma Beauty’s social media community. Sigma Beauty asked Curtis 1000 to develop a custom press kit that would get influencers talking and propel the SigMagic® Brushampoo™ to a fast start in the marketplace.


Curtis 1000’s packaging experts consulted with Sigma Beauty to craft a box that would make the product the star of its own show. The package featured two magnetic doors with premium rolled edges. With the doors open, the package interior revealed the shampoo bottle recessed into an eye-catching image promoting the product’s tropical, all-natural ingredients.


Our innovative package design drove a 20% increase in the number of influencers talking about the new product on social media. Impressed by this outcome, Sigma Beauty has made creative press kits a central part of their marketing strategy and continues to partner with Curtis 1000 on other projects.

“Curtis 1000 went above and beyond to bring our vision to life, on time and within budget. With their help, we have created gorgeous, creative press kits that really have a ‘WOW’ factor and make our products shine.”

– Sigma Beauty