Durable labels are meant to last the entire life of the item to which they are applied. What happens when labels lack durability? Information is lost, perhaps putting safety and brand reputation at risk. Consumers might assume that a damaged or illegible label is a sign that the product itself is crafted of cheap or subpar materials.
Good label design starts with a clear picture of exactly how it will be used. Ask yourself these questions:
- How will the product be used?
- What is the life expectancy of the product?
- How will it be stored?
- To what will the label be adhered?
- Will it come into contact with chemicals or solvents?
- Will the customer need to write on the label after it is applied?
- Will the product undergo any further processing after the label is applied?
Collect as much information as possible to give your supplier a complete picture of your label expectations. Communicating that a label might be exposed to chemicals is not enough. A complete list of every possible chemical the label will likely encounter helps determine how the label should be constructed.
If a label is to endure industrial dishwashing cycles, this might mean 30 wash cycles over the course of its life or it might mean 10,000 wash cycles. Full disclosure of every potential scenario cannot be stressed enough.
Select the Right Substrate
Substrates can range from less expensive paper with varnishes or laminates to more durable and expensive vinyls and polyesters, up to very expensive polycarbonates and retro-reflective pressure sensitive materials. It’s important to specify the right substrate for the durability you need, but not to go overboard.
For help sourcing, the right label for your durable application, turn to the experts at Curtis 1000. Call us at 877-287-8715 or fill out the “How Can We Help You” form on our website today.