Producers Hybrids, one of the top 15 seed companies in the U.S., sells its products in eight Midwestern states. From late July to early September, it hopes to connect with prospects and current customers at four farm trade shows in order to boost orders of corn seed, as well as build its opt-in list of addresses and cell numbers for future marketing programs.
When the company turned to Curtis 1000 for help engaging attendees prior to the show, we recommended a combination of personalized direct mail and e-marketing efforts.
The first contact piece, self-generated, was a mailing with a Producers Hybrids logoed baseball cap. Curtis 1000 then timed a custom CreatiFont™ postcard mailing with personalized URLs (PURLs) just prior to each show to remind the attendees to visit the Producers Hybrids booth. The front of the postcard used a background image of dirt, specific to the regions, with each recipient’s name spelled out in corn seed.
The PURLs welcomed visitors and promoted Producers Hybrids products through text and an animated glider. In addition, there was a link to sign up for a free Producers Hybrids pocket knife, produced by Curtis 1000. This led respondents to a thank-you page with a unique confirmation code, enabling them to pick up their pocket knife at the show.
The result? These personalized marketing tools helped Producers Hybrids stand out from the crowd of big tractor and farm equipment suppliers who typically dominated the shows. This year, they had great booth traffic and feedback from the attendees about the pre-show communication.
The PURL returned a unique visit rate of more than 9%, with a 100% completion rate from the 98% of visitors who continued beyond the welcome page.
To see how personalizing communication can help grow your business and let you stand out in the field, turn to the experts at Curtis 1000. Call us at 877-287-8715 or fill out the “How Can We Help You” form on our website today.