Meet Caroline, the proud owner of a rapidly growing company. She built it from the ground up and now has more than 20 locations. Caroline worked hard to earn brand recognition with a reputation for high quality and exceptional service. Imagine her shock when she pops in at a nearby location and finds the employees wearing thin cotton t-shirts instead of the professional collared shirts she has designated—and her logo is wrong too! The manager thought he’d save a little money by ordering the cheaper t-shirts and he couldn’t remember exactly what PMS the red in her logo was. When she stops seeing red (PMS 185 to be exact), Caroline realizes she needs to make a change.
Farfetched? Not really. Whether it’s uniforms for your employees, a thank you gift for customers or a giveaway to draw traffic to your trade show booth, controlling the branding, quality and cost of your promotional products and apparel can be complicated. Thank goodness there’s a simple solution. A Web-based company store allows your users to easily order the products they need while you control your brand and your budget. They simply select the item, customize as needed (and authorized), add it to their shopping cart and check out!
Is a company store right for you? Take this short quiz and see.
- Are you losing control of your brand?
Your organization works hard to establish and maintain your branding standards, but with multiple people placing orders, guidelines are not always followed. And when different locations have different logos the problems multiply.
- Do you feel like you can’t get a handle on your spending?
Multiple users placing orders and a lack of trackable spending are playing havoc with your budget. You need to gain control of rogue buying and understand where your money is being spent.
- Are there leftover items languishing in your warehouse?
You struggle with knowing when to put an item in inventory and when to convert to print-on-demand. The result is you have obsolete product consuming your money and warehouse space … or worse yet, your office space.
- Do you have too many backorders?
You’re unsure of usage volumes and timing so you don’t know when to reorder and in what quantity. Sometimes you simply run out of product.
- Are you spending too much time managing your promo product program?
You are expending too many resources placing orders, managing inventory, packaging, shipping and following up on orders, not to mention being the brand police for your promotional products. You know your time would be better spent focusing on growing your business.
If you answered “Yes” to any of these questions it’s probably time to consider outsourcing your program to a supplier with a customized online company store solution. A managed company store keeps your brand integrity in place on every order with templates locked to your branding standards. Your purchasing will be centralized to help maximize your company’s buying power. Reporting options will allow you to plan budgets and track spending. Professional inventory management that includes reorder points, notifications and reporting will minimize backorders and obsolete items, not to mention warehouse space. And the automated process will add efficiency to your program, freeing your team to take care of your core business.
Sound like a dream come true? It sure will be if you find a vendor with a top-notch promotional products solution that includes personal shoppers who will collaborate with you to find just the right items and a robust supplier network offering practically limitless product options.
When you’re ready to “uncomplicate” your branded promotional products program, let your local Curtis 1000 Uncomplication Expert show you how we can help. Call us at 877.287.8715 or fill out the “How Can We Help You” form on our website today!