Does G7® Really Matter?

Our last post mentioned G7 certification and we’ve had a number of requests for more information about it. So, let’s take a moment to explore what G7 is and what it means for you.

If you Google “G7 certification” you’re likely to come up with this: Idealliance established a certification process to evaluate the ability of a software system to calibrate a printing device to meet the G7 grayscale definition using four 1-D curves and support the application of the G7 methodology in process control.

And that’s the layman’s definition…

In essence, G7 is about precise color-matching. It’s a set of global specifications that provides a systematic way to consistently reproduce a similar visual appearance regardless of print processes, inks and substrates. The G7 Master Printer Certification identifies printers that have been educated on, and whose equipment has been calibrated to, G7’s strict industry tolerances.

Here’s the WIIFM part. As a brand owner and print buyer, using a G7 certified printer means additional brand protection because your corporate colors are consistently represented over time and across facilities, devices, inks and substrates. Plus, you could also save time and money with shorter design and proof turn times, less waste, reliable quality reprints and fewer on-site press checks.

If you’d like to know more about G7, download the Idealliance’s white paper here. And if you’re ready to take advantage of Curtis 1000’s G7 Master Certification expertise, call us at 877-287-8715 or fill out the “How Can We Help You” form on our website!