Savings created enhanced marketing opportunities for client
Our client, a large healthcare provider, engaged Taylor Corporation, Curtis 1000’s parent company, to conduct a study of their current print and marketing operations in order to make recommendations to reduce print costs and enhance communication quality. The client’s executive team wanted to accomplish two primary objectives:
- Reduce print and fulfillment costs and reach their customers more effectively
- Enhance the quantity and quality of communications with their customers
This client operated two in-plant print shops and a 30,000 square-foot warehouse. One print shop was devoted to graphic print and the other to transactional print for compliance-mandated communications (such as Explanation of Benefits documents).
Taylor put together a senior team of subject matter experts covering Marketing, Operations, Finance, IT and Research & Development. A focused effort was undertaken with a comprehensive final report written after six weeks of extensive studies. From this report, the following actions were recommended:
- Closing both print shops and the warehouse, which would result in cost reductions to meet their goals
- Using the savings to create very specific marketing programs that would enhance quality and touch points with the client’s customers
On a print budget of $10.8 Million, Curtis 1000 identified cost reduction opportunities totaling $3.3 Million. These recommendations were approved by the client’s executive team and are now being successfully implemented.