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Best Buy and Curtis 1000 Prioritizing the Planet

Saving more than 70 tons of plastic from going in a landfill this year
AMY PETERSON, MANAGER — BRAND AND PRODUCT MARKETING

No one can dispute how precious our earth is, and how important it is for each of us to do our part in maintaining her health and viability. Because of this, sustainability is rising to the top of the priority list for many companies across all industries. Not only is it a strategic business approach to creating long-term value, but taking into consideration how an organization operates in the ecological environment benefits the planet and all its inhabitants. As expectations of corporate responsibility increase, and as transparency becomes more prevalent, companies are recognizing the need to act. Best Buy is leading the way with strong commitments to the environment and sustainability.

Blazing a trail in reducing the company’s environmental impact, Best Buy’s commitment to being a responsible corporation is bringing them quite a bit of recognition. Winning the number one slot in Barron’s annual ranking of the 100 most sustainable U.S. companies, the big box electronics and appliance store’s efforts embody much to be admired and replicated. Hubert Joly, Best Buy’s prior CEO, talked about their commitment to environmental and other progressive practices, noting, “Sustainability is embedded in everything we do.”

With this in mind, minimizing the use of plastic for gift cards became an important initiative for the major brand. After exhausting poor-performing plastic recycling initiatives that were adopted to reduce the environmental impact, Best Buy turned to Curtis 1000 to help come up with an economical and earth-friendly alternative. Bringing insight, research, ideation and innovation to transform the decades-long use of plastic cards, Curtis was able to reduce the footprint and maintain the stability and performance of Best Buy’s gift cards while effectively representing their iconic brand. The new, less-expensive, eco-friendly substitute also offers additional finishing options not possible with plastic, enhancing the awesomeness. It’s a pretty cool story, and you can read more here.