Global Entertainment Company
Seeks New Approach To Print
Single-Source Solution Creates Numerous Efficiencies for Restaurants
A global entertainment company with more than 150 restaurants needed a better sourcing solution for its printed materials. Each restaurant location was uniquely branded to complement the adjoining hotel or casino property and formats ranged from small kiosks to exclusive fine dining establishments. Multiple vendors were being used, each with its own ordering mechanism and lead time requirements. However, printed items were often needed same day to accommodate the 24/7 environment of a casino resort and the high rate of restaurant staff turnover only exacerbated the problem.
Curtis 1000 connected with each restaurant to better understand their unique needs. The end result was a comprehensive solution that enabled the client’s entire portfolio of restaurants to source their printed materials through a single partner. Everything from restaurant menus, table tents and labels to branded napkins, cash register rolls and promotional items was made available through a self-service portal. Same-day, next-day and emergency weekend production options were specified that leveraged Curtis’ vast nationwide digital production footprint.
The integrated solution provided by Curtis 1000 has exceeded the client’s expectations. Individual restaurants can now respond quickly to local events and promotional marketing opportunities, restaurant employees enjoy the convenience of a single ordering platform, and consolidation through a single partner has reduced the client’s overall spend on printed materials while improving brand consistency.