Case Study

Professional Sports Team Seeks A Stronger Brand

Custom Signage Changes the Game

Situation 

Minnesota’s first professional soccer team — Minnesota United FC — needed help with the brand presence of its new training facility. Great function with little flair, the training facility’s bare painted walls provided an opportunity to further motivate players and build team spirit. The team also wanted to build out an Experience Center showcasing the Minnesota United FC brand. An immersive environment profiling the evolution of the team, the Experience Center would be essential to courting corporate sponsors, boosters and season ticket holders.

Solution 

Curtis 1000 applied its expertise with architectural and décor signage to deliver an in-depth site survey that complemented the creative ideas of the Minnesota United FC marketing team. Signage options were value engineered to maximize the visual impact of the client’s budget while ensuring durability and ease of installation and removal for future updates. Working around the team’s intense practice schedule and tight public relations deadline, Curtis was able to install signs and graphics in phases using a variety of materials and technologies.

Outcomes 

Curtis 1000’s comprehensive signage solutions have transformed Minnesota United FC’s new home. Teammates, sponsors and fans now experience the Minnesota United FC brand at every turn throughout the facilities and feel immersed in the club’s genesis and vision. Operationally, the program was well within budget for the client and gives them the flexibility to update their environment as the brand evolves.