Pet Supply Retailer Overcomes Distribution
and Promotional Marketing Struggles
In-Store Experience Is Enhanced Nationwide
One of the nation’s leading pet supply and pet adoption retail chains has 1,300 stores and 20,000 employees spread across the country. The company found it challenging to maintain consistent store-to-store applications of product displays and special event marketing throughout its extensive network of retail centers. They also had difficulty managing creative compliance while sourcing promotional items for nationwide initiatives.
Our company had been a supplier of the retailer’s print materials for more than 10 years. Through an expanded relationship, we began to provide pet-related promotional items for in-store vendor demonstrations, centralized the ordering and distribution of holiday décor and signage, and developed a new Employee of the Month program to recognize top performers in each store.
By expanding its relationship with our company, the client was able to focus more energy on creating ideas and programs while outsourcing the more complicated aspects of implementation and distribution management. The client is now assured their retail signage and displays are in place and in good condition at all times. They also increased brand awareness among pet owners nationwide and improved employee morale throughout the chain.