Managed Print Service
for Large Wine Producer
Online Tool Improves System for Marketing Programs
Our client, one of the world’s largest producers of wines and spirits, goes to market primarily through distributors who supply thousands of retailers with approximately 80 different brands. Their marketing programs change frequently and are supported with printed POS materials, brochures, product display units and tasting events. Multiple systems used internally to manage these initiatives were proving inefficient. Brand managers could not get ideas to market optimally because of extended production lead times. In addition, because there were multiple suppliers, the client was experiencing various degrees of color variations and missed shipments.
To explore options, the client requested proposals from multiple Managed Print Services providers. Curtis 1000 responded with a detailed solution including centralized print and a robust online tool that will eliminate the need for several internal systems. The centralized print solution assures the client that color standards can be maintained across multiple printing platforms, methods and facilities. It will also enable the client’s marketing group to combine orders and keep track of budgeted spend, which was lacking in the current systems.
The marketing department is now able to focus on top-line growth through the implementation of technology, process enhancement and account management. Cost reductions were achieved through standardized a SKU program, more efficient POS delivery to sites, reduced headcount and reduced obsolescence in inventory.