Not All Files are Created Equal…

Your logo is practically sacred, isn’t it? The design, the colors, the size of the font relative to the art…It’s all been precisely constructed to help communicate your brand. You’re not fooling around when it comes to reproducing it. So remember when it’s time to print, not all logo files are created equal.

It’s true. Although you may have your logo stored as any number of file types, you need to make sure you choose the right one for your printed collateral to ensure your logo is reproduced correctly. The key is making sure the file you use is vector art.

You see, vector graphics use math to draw the points, lines and curves that make up your logo. That means they are infinitely scalable because they use the original math equation to “redraw” the image exactly the same every time, no matter what size you need. So, you can use the same logo file for your letterhead as you do for your trade show banner and never have to worry that it will be fuzzy when it’s blown up to a larger size. Typical file extensions include eps, ai and pdf.

Pretty incredible, right? Well, there is a down side to vector art. Because of the mathematical way vector graphics calculate shapes, they aren’t great when you have a lot of detail and color gradients like in a photo. Photos are better provided as raster graphics like jpgs or pngs. But that’s a story for a different day.

In the meantime, the experts at Curtis 1000 can help “uncomplicate” your logo art to ensure it looks crisp and correct on all your printed collateral. Call us at 877-287-8715 or fill out the “How Can We Help You” form on our website!