Challenge

A leading toy and baby retailer wanted something with more dimension to help a 24’ Fisher Price® Feature Shop area “pop” and enlisted Curtis 1000’s Taylor affiliate to help refresh the display.

Solution

After consulting with the customer about their needs and constraints, the team tested and decided to utilize a screen print process on a B-flute substrate with a high gloss lamination finish for extra snap. To add structural dimension to the new graphics, dimensional boxes with foam core and tipped-on PETG dimensional logos were added.

Featured Highlights:

  • Dimensional stand-off boxes and Smaller PETG stand-off sign elements were a design suggestion to create dimension, enhance the shop experience, and create a focal point for the Fisher Price brand name
  • Multiple panels made up the full shop experience of 24’
  • Production was screen print on B flute with an overall high gloss film lamination for look and strength.
  • All die cutting and fabrication for the project was done in-house
  • Multiple pack-out scenarios, dependent on the store layout, required complex kitting

Results

The Feature Shop ships completely flat and unassembled. Each element clips together with joiner pieces and pop-up brackets on the back that fit into the large panels after the panels are installed in existing store hardware. Since the Store Associates needed to be able to easily install the display, we supplied a step-by-step installation manual included in each kit pack.

Screen printing was the right quantity and technological fit to reduce material and press time, which got the job done at the speed, and price, that the customer needed. Adding an over-laminate gave it more strength. The customer also put this innovation on their internal communication system to all stores.