The purpose of direct marketing is crystal clear: Motivate your target audience to buy your product. Now, that “product” might be something you manufacture, a service you provide, your nonprofit’s mission, a spot at your university, a cause you represent on capitol hill…The list is endless, but you get the picture.
The real question is, “What’s it going to take to get them poised to buy?”
And the answer, most experts agree, is 7 to 13 “touches.” Yep. That’s the magic number…Up to 13 contact points with a cold prospect to turn them into a warm lead. The thing is, according to a Microsoft study, 89% have given up by the fourth contact and that’s when things are just starting to come together!
Check out the graphic below that highlights Microsoft’s findings. Then get back on the phone, or back to your email or plug in to the multi-channel direct marketing experts at Curtis 1000 to help you “uncomplicate” your next campaign. Call us at 877.287.8715 or fill out the “How Can We Help You?” form on our website today!