Digital Printing: The Right Choice?
At Curtis 1000 we’re frequently asked, “Is digital printing the best option?” The answer is often yes, but the decision to use digital printing, or its older cousin offset lithography, really depends on the specifications of your project.
Here are some basic guidelines for making that digital versus litho choice.
• Quantity: Because digital printing doesn’t require lengthy set up or expensive plates, it is the cost-effective choice for smaller runs, usually up to 1,000 finished pieces. Digital’s short run capabilities also enable print-on-demand solutions that minimize obsolescence and storage fees. Choose litho for high volume jobs where economies of scale come into play.
• Turn Time: Minimal set up and fast-drying inks make digital the logical pick when quick turns are essential. Three day completion is standard for flat sheet and cut/fold projects.
• Customization: Digital’s ability to cost-effectively print variable, versioned or personalized pieces is perhaps its most important benefit. It makes digital the only real option for projects like personalized statements, variable marketing materials and versioned packaging.
• Color: Digital presses use four-color process, making litho the better choice for some spot color jobs. Additionally, litho presses use Pantone® ink so if you absolutely must have PMS 186, consider lithography. But don’t write off digital immediately. Although digital presses color match for PMS colors, the quality is very high, especially for G7 certified printers.
• Special Options: Digital capabilities are evolving rapidly, but there are some substrate, finish and sheet sizes that are a better match for litho.
I know…still a lot to consider. Why not let the experts at Curtis 1000 “uncomplicate” it for you? Call us at 877-287-8715 or fill out the “How Can We Help You” form on our website!