Direct Marketing – Execute Campaign

June, 2014

30% response, $1.4 million donations

National Baseball Hall of Fame and Museum Exceeds Fundraising Goals

Homerun! Challenge: The Cooperstown, NY-based National Baseball Hall of Fame (NBHOF) needed to raise $1.25 million in a capital campaign to fund “One for the Books,” a landmark exhibit designed to tell the stories behind baseball’s most cherished records. In order to increase donor engagement they encouraged donors to make gifts in honor of their…
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June, 2014

10% Response Rate Boosts Donations

Clever Campaign to Update Alumni Information Also Boosts Donations for University

Project garners 10% response rate and $86,000 for school Challenge: Furman University is a private liberal arts university in Greenville, South Carolina. The purpose of the school’s Development Program is to create opportunities for meaningful participation with the university, to build positive relationships, and to promote financial commitment. Furman’s Annual Giving department planned to kick…
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