Direct Marketing – Engage Audience

June, 2014

Database and demographics key to responses

Campaign Encourages Prospects to “Get to Know” School

Direct Mail with PURL earns 8% response rate Challenge: Our client is a private, co-educational boarding school for students in grades seven through twelve. In preparation for its upcoming Open House, the school began investigating the most effective way to advertise this important event. The Dean of Enrollment Management wanted to target a more finely…
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