Multi-Channel Direct Marketing
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Programs
Products/Services
Curtis MarketWise ™
Marketing Solutions for Financial Institutions.
Marketing Plan
Curtis MarketWise is dedicated to helping community banks and credit unions
improve their customer base and stimulate profit growth. From concept to production,
regardless of your marketing needs, we can help you create a positive image and strong
market position through: research, organization, opportunity, targets, and strategy.
RESEARCH
Understanding your market and the people who live there is the first step to increasing response rates. Prior to implementing a marketing plan, Curtis MarketWise compiles an extensive market research report that includes demographic information, customer life mode profiles, and economic data relevant to your footprint. Then, using our business analysis resource, ProfitVue™, we can examine the account and product attributes that promote profitability and make strategic marketing recommendations to improve your margins.
ORGANIZATION
We realize successful implementation requires a high-quality plan that substantiates the project's milestones and its major deliverables.
OPPORTUNITY
We persistently follow market and spending trends, which enable us to recognize what consumers expect and want. This phase of our process involves a discussion to determine your current selling process, in which we will help you define and develop a unique value proposition and your competitive advantages.
TARGETS
We demonstrate a successful approach for identifying relevant targets and positioning the products that will incite a specific segment to take advantage of your offer.
STRATEGY
We clearly define the project's objectives and the benefits message associated with the campaign. Our approach involves pinpointing the most suitable formats and channels of delivering your message. We also offer recommendations for product and market positioning.