Millennials…They have been described as educated, diverse, curious, impatient, socially aware and techno savvy. And now, as they enter their prime spending years, Millennials are also the largest and most powerful consumer group in U.S. history.
That’s right…The nation’s largest and most powerful consumer group. So no matter what business you’re in, that makes Millennials an audience worth engaging. The question is, “How?”
With their prevalent digital connections and social media use, you’d think the answer would be found within the realm of online or broadcast advertising. Surprisingly, a recent survey by the digital news platform Elite Daily revealed that only 1% of Millennials said a compelling advertisement would make them trust a brand more.
The key, it seems, to engaging Millennials (and their buying power) is not accessible by phone, TV or computer. It’s not on Google, Instagram, Twitter or even LinkedIn.
88% of Millennials ranked promotional products as the most effective advertising medium to provide an incentive to take action. 88% also said they are more likely to do business with a brand as a result of receiving a promo product. And an amazing 87% said they researched the brand after receiving a promotional product.
Want to know more about what makes Millennials tick and why they buy? Check out Promotional Products Association International’s research feature here.
And when you’re done reading, give the promotional products experts at Curtis 1000 a call. We’re one of the top 10 promo providers in the U.S. and our personal shoppers are ready to help you “uncomplicate” all your promotional product needs. Call us at 877.287.8715 or fill out the “How Can We Help You?” form on our website today!