• Selling stationery (mostly envelopes) in the twin cities of
St. Paul and Minneapolis, first-year sales revenue was $1,500.
• Curtis Printing Company became incorporated on September 9,
1886.
• Once the company was operating in the Twin Cities, Henry Russell
Curtis realized there was less competition out of town. He developed a
new tactic: he sold the orders, printed them, and shipped them to himself
in various surrounding towns. When he got word that the goods had arrived,
he’d go pick them up and deliver them to the customer. Talk about
customer service!
• We started to add sales representatives in the 1890s. One of
the first was Osborn Curtis, who traveled North Dakota for a month at
a time, sleeping in trains and in $1-per-night rooms. Another early
star performer was a Miss Hesnault, who rode the rails in Montana.
• In 1900, our company letterhead stated that we were “office
furnishers, printers, lithographers, embossers.”
• In 1911, Henry Russell Curtis introduced a lightweight but
very strong mailing envelope. He first called it “Curtis Special
Envelope” and then “Curtis Fibre.” Widely adopted
by bankers and lawyers for mailing bulky items, Curtis Fibre became
the early key to our success. It started our tradition of developing
and marketing unique items to solve customer problems.
• “Curtis 1000” became our name in 1912 when a new
plant was built on property located at 1000 University Avenue in St. Paul.
Henry Russell Curtis thought the company name would be easier to remember
if a blend of the name and location was advertised on the sign. “Curtis
1000” became our company trademark.
• By 1920, Curtis Fibre was used by 26% of all banks in the U.S.
We had been selling by catalog and direct mail, but were starting to develop
a part-time envelope sales force. By 1925 we were recruiting and training
salespeople in earnest.
• In 1929, sales reached $1 million before the stock market crashed.
Because we had begun to branch out to businesses besides banks—creameries,
insurance companies, gas stations and grain elevators—the company
lost less money than many other companies in the years following the crash.
• To demonstrate the strength of Curtis Fibre to bank customers
in the 1930s, Curtis Fibre Big Flap envelopes were filled to capacity
and mailed from Costa Rica to every bank in the U.S. Eventually, over
53% of U.S. banks used Curtis Fibre. At one point, supply could not keep
up with demand.
• We became the first to print envelopes with Artographic backprinting
in 1939.
• Bank-by-Mail envelopes were another innovation in 1945.
• By 1952—our 70th year—we had the largest direct-to-consumer
sales force in the envelope industry.
• In 1955, Chain-O-Matic continuous envelopes were introduced—the
first continuous envelope developed for computer addressing.
• In the 1960s we began selling Forms—a whole new direction
for us.
• In 1964, the Curtis family moved our headquarters from St. Paul
to Atlanta, Georgia. We “grew” our own parent company—American
Business Products (or ABP)—in the 1970s, and another new chapter
opened.
• In 1982—our 100th anniversary—the sixth in the line
of Henry Curtises (known as Harry) served as ABP chairman of the board
and published An American Adventure, the story of the Curtis family and
Curtis 1000.
• Also in 1982 we added manufacturing capabilities in the form
of Label equipment.
• During Operation Desert Storm in the 1990s, Curtis 1000 donated
specially printed envelopes for the troops to use in writing home to their
loved ones. We made the local evening news and also received a letter
of gratitude from then-President George Bush.
• In the last decade of the 20th century, Curtis 1000 “went
digital”—adding Digital Printing equipment and gearing up
for the new electronic marketplace.
• Today, we continue to place our Label and Digital capabilities
in the forefront of our value proposition for customers—as we
also focus on Direct Mail, Promotional Products, Financial Institutions,
strategic accounts and state-of-the-art Web solutions like CurtisDirect®
in our 21st century business environment.